About Johnnie Walker Blue Label Ultra
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The Ultra bottle is the result of a 5-year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging achievable although retaining the luxurious aura of your franchise and its Exclusive combination of whiskies, which contain ultra-unusual Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The result noticed glass staying hand-blown right into a teardrop condition. For the first time inside the model’s heritage, the long-lasting sq. Johnnie Walker bottle has been reformed.
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We hope that our discoveries should have a positive effect inside the wider market and support find new alternatives for lighter, lower carbon packaging options.”
This will likely create a discreet opening through which the bottle is usually taken out. After pouring a glass of this exceptional, specially blended whisky, we invite you to return the bottle to its cradle—its purely natural resting spot in addition to a testament to purposeful layout.
We hope that our discoveries will have a good effect inside the wider business and aid learn new opportunities for lighter, decreased carbon packaging solutions.”
. The Earlier claimed ‘lightest fat Scotch whisky bottle’ was introduced by a UK retailer and weighed about 298 grams.
Developed via a take a look at-and-understand design with exterior glass makers, this gentle-fat bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's iconic sq. style, exemplifies the future of light-weight, and aids discover new alternatives for lighter, decrease carbon packaging choices.
“We didn’t understand what we were being going in order to achieve once we got down to push the boundaries of luxury, and The end result is something that a lot of said would not be doable.
The complex worries that lightweighting offers led us to include many design and production specifications that we could not have envisaged In the beginning of our journey; from your necessity of a tear fall condition which Now we have moulded to continue to mimic the long-lasting sq. kind of Johnnie Walker bottles, on the addition of a protective cage to permit for your spherical base, and also the hand-creating and filling of each and every unique bottle to stay away from damages in generation.
With much less than 888 bottles produced globally, Each individual bottle is separately numbered and introduced in a very luxury get more info collector’s situation.
“In lieu of keep this new information near to our upper body, we’re thrilled to be offering a royalty-absolutely free licence to our granted British isles patent to the entire world.
In whisky packaging, luxury typically signifies major—think thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that imagining and embrace the Idea that lithe is high-class.
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Dr. Walker sought out liquids from distilleries for example Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, 1st made in distilleries that have due to the fact shut.
With our focused center on presenting lightness across each structure aspect, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.